Make your science project
into a business.
Convert technical feats that make no money into products that do.
Leadership consulting for startups
​​We are a team of technical operating partners advising C-Suite leaders of pre-seed to Series B mobile robotics firms with headcounts anywhere between 3 and 300 employees.
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We can equip your leadership team with the tools needed to reframe a R&D culture into one that is uniformly executing towards your commercial needs.​
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Convert "demo-first" into "product launch"
We focus on areas that younger companies can overlook, fixing our mindset on how technical operations scale, including:
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labor-efficient product management,
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setting value-driving milestones,
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establishing the drumbeat of business rhythms,
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organizational auditing, and
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leadership coaching. ​​
​We are a one-stop, chief-of-staff leadership chain that accelerates technical excellence in your organization.​

About
My name is Daniel Fernández
I am a product-focused, generalist engineer with a Robotics background who leads with empowerment and compassion. I have worked at the 7 to 30 person startup, 400 to 850 person post-startup, and up to the 40,000 and 140,000 person company. I have first-hand experience the unique problems for hardware-based products when bad habits fail to meet scale.
